by | Nov 22, 2021 | Projects | 0 comments

This is a product I developed back in 2011 when there was no decent vegan pizza cheese in Australia. I’m just as proud of the brand and logo as I am of the product itself thought. I was done back in 2011, when I was mostly into web, and graphic design was not my forte, let alone branding.

This is what I would call an intuitive brand – little research went into this and I considered myself part of the market, so designed for my own tastes. Not recommended! However sometimes it works out.

For those who are interested, I posted the amusing version of the Notzarella story on Medium. It’s pretty raw and represents how chaotic my life was at that time, but also may commitment to Pizza.

A decade later, Notzarella is currently produced by a new Team in Brisbane, who are doing the best job ever at scaling it up.