Brand strategy is unskippable first step in launching any business. Give yourselves the maximum chance for success.
You have a big idea, and you want to put all your effort into making it reality. Brand Strategy is a key tool in giving shape, form and voice to your idea.
A strong brand is at least a thousand times more important than a pixel perfect website. A slick logo is useless if it’s not sending the right signals to the right people.
Brand strategy helps you direct your momentum, so you don’t find yourself a million miles in the wrong direction. We know you’re eagerly crouched with an atomic bomb’s worth of energy, but take a little time to organise it before you let run.
Working out a look, feel and voice for your brand can be a daunting process. Core Discovery, the framework our brand strategy is based on, makes this process enjoyable. It also guarantees a brand rooted in your values, that will speak directly to your customers in their own language, and is proudly unique.
Avoid these common startup mistakes
1. The impulse when starting a business is to look at what other people are doing and do something similar. Businesses that start like this are forever limited by this mistake. Customers will fail to see what makes them different or special.
2. Another common mistake, but perhaps the opposite, is to create a unique brand that reflects the founder’s taste. The assumption is usually that the customers share the same taste. It’s often overdone and is alienating to many potential customers. Even if you’re sure about your own vision for the brand, you need to define it in detail so you can implement, and test, it properly. But in general, you’ll need experienced help to create your brand.
3. Don’t expect a creative to be able to intuitively know you, your product and your market. Brand strategy (with identity included) is a complete picture you can pass to anyone so they can help you better. It can accompany any brief so a designer or marketer can truly act on your behalf.
We’re always keen to talk to people with a big idea and a big heart.
Our minimum level of engagement is 15k, but don’t worry if that sounds like a lot, we’re just as keen to give you a head start as we are to snag you as a client! We also guarantee our work will change your business for the better and offer a no-charge if after the process, you don’t feel it has.