Notes from Bigger Than This, by Fabian Geyrhalter

Notes from Bigger Than This, by Fabian Geyrhalter

I discovered Fabian on the Futur’s Youtube Channel, talking with one of my biggest influences in design, Chris Do. Fabian was talking about becoming a brand strategist and I was immediately curious for more, so headed to Amazon to pick up his latest book. The...
Notzarella

Notzarella

This is a product I developed back in 2011 when there was no decent vegan pizza cheese in Australia. I’m just as proud of the brand and logo as I am of the product itself thought. I was done back in 2011, when I was mostly into web, and graphic design was not my...
When Meat Eaters and Vegans Want the Same Things

When Meat Eaters and Vegans Want the Same Things

In the last post we identified underlying reasons people might eat meat. Now we’ll look at why people avoid meat and then crosscheck for common reasons, with a basic idea generation technique. The goal is to spark new branding ideas for plant-based industries....
Why Do People Eat Meat? A Brand Strategy Perspective

Why Do People Eat Meat? A Brand Strategy Perspective

Meat used to be the default. Folks ate it, but never really chose it. But as it becomes easier to eat plant-based, meat increasingly becomes a deliberate choice. Here we’re looking at the reasons people choose meat. Companies have brands. People have brands. And...

Greenwashing Meat

You’ve gotta love Gretta. I mean there are plenty out there who don’t. She’s young, she’s loud, she’s vegan and she’s unapologetic. I’ve heard her called a prat, and I’m sure this is the nice version of it. This years...