3 Vegan News Resources from Different Perspectives

Here are some websites I visit to learn what’s going on in the world, and which often inspire ideas for marketing and branding in the plant-based sphere. Looking at topics from different perspectives is helpful – having empathy is crucial to branding. Meat...

Plant-based Market Positioning

The first rule of branding, marketing, or any kind of design (according to us), is to start with Why. Tapping into deeper motivations of customers is, when possible, simply where you start. They’ll connect with your brand to reinforce their identity –...

Branding for Climate Change

This one is personal. Since climate change was popularised under the moniker Global Warming in the 1988, thanks to the vision of NASA scientist James Hansen, the prognosis has got significantly worse. As an Australian, I’m mortified that the country has...